El Español maintains its record with 79.5 million users and grows 93% in one year

The number of page views reached 277.1 million during the month of May, the second of total confinement.

Unique users of EL ESPAÑOL in the last thirteen months.

THE SPANISH managed to maintain its historical audience record in May for the second consecutive month. This newspaper registered 79.5 million unique users, remaining as informative reference during the coronavirus crisis, thanks to its great social, political and economic coverage of the pandemic.

According to figures collected by Google Analytics, In the second month of confinement, this newspaper reached 79,455,113 visitors, which means a growth of 92.9% compared to the 41.2 million registered in May of last year. In one year, EL ESPAÑOL has added more than 38 million unique new users.

These figures confirm the great coverage of this newspaper since the beginning of the coronavirus outbreak, with public service content to help Spaniards confined to their homes. Health, citizen, social, political, economic, technological, cultural and sports information that has focused on telling this crisis from all perspectives. An interest that has been maintained at the beginning of the de-escalation.

Regarding the number of sessions, these grew by 99.8% from 80.5 million in May 2019 to 160.9% million last month. The number of page views grew by 71.1% from 162 million to the current 277.1 million.

The growth of THE SPANISH in May it also moved to its users who visit it from a Spanish IP, the indicator that advertisers value the most. In this case, this newspaper registered 40.9 million unique users, 69.9% more than the 24.1 million a year ago.

Mexico was the second country of origin for our readers in May with 10 million unique users (a growth of 113% year-on-year), followed by Argentina with 5.7 million (an improvement of 140%), Colombia with 4.3 million (122% more), Chili with 3.1 million (an increase of 119%) and Peru with 2.7 million users and a growth of 136% in one year.

for local markets, Madrid led with 8.6 million unique users (a growth of Four. Five% in a year), followed by Barcelona, with 4.3 million (+36%), Seville, with 2.5 million (+48%) and Valencia, with 2.1 million unique users and a growth of 59%.

Among the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

Triple audience control

THE SPANISH maintains triple control over its audience figures. The total number of unique users, visits and page views is counted by Google Analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.