‘Operation Hurry’: Moncloa closes support to cease Monzón and assault the control of ‘El País’ and Cadena Ser

Pedro Sánchez pressures the company’s large shareholders to vote against the renewal of the group’s executive president.

The President of the Government, Pedro Sánchez, during a television interview.

The political operation of Moncloa to take control of the group Rush it may begin to crystallize this Monday. The sources consulted by Invertia indicate that Amber Capital would be close to obtaining the necessary support to remove Javier Monzón from his position as non-executive president of the publisher of The country and Ser Chain. And in all this the Government of Pedro Sanchez is having a leading role.

As this newspaper already advanced, Monsoon his future as chief executive of the company is at stake this Monday, when the Prisa Shareholders’ Meeting vote for the continuity of the director. Amberthe main shareholder that owns 29.8% of the group, has been moving for weeks to get the necessary support to guarantee the departure of the non-executive president.

A movement in which in recent days the team of Pedro Sanchez, pressuring the company’s main shareholders to withdraw their support for Monzón. Behind it is a careful assault operation on the main publisher of Spain to recover its support at a critical moment for political life.

The Operation Rush has been preparing for months, but has accelerated after the definitive rupture of Monsoon with Moncloa after naming Xavier Moreno new director of The countryand dismiss Soledad Gallego Diazwhich had the full support of Pedro Sanchez and his chief of staff Ivan Round.

The first thing is to separate Monsoonbut the next thing will be a change of draft in the Board of directors to accommodate like-minded executives Moncloa. Even the replacement of the recently appointed director of The countrywho -if everything is fulfilled- would not get to sit in the armchair of the newspaper Rush.

Javier Monzón, non-executive president of Prisa.

Javier Monzón, non-executive president of Prisa.

Pedro Sánchez has succumbed to the temptation of all the Prime Ministers of wanting to have the largest number of media outlets at their service. During confinement he has noticed the advantages of having maximum media coverage and now he wants to go one step further trying to unify the support that comes from LaSexta and the Atresmedia group with those of the Prisa group, with The countryand the Cadena Ser as maximum exponents.

The idea of Sanchez it is to build a large media bloc against the critical press, to which Televisión Española would join when the sole administrator is replaced Rose Mary Matthewprobably before the end of this year.

In this way, Sanchez He has taken advantage of the fratricidal struggle in Prisa to put order and tilt the balance in his favor. Joseph Oughourlian, representative of Amber and confidant of Pedro Sánchez, has obtained the support of Moncloa, but in exchange for placing close to the PSOE on your advice.

The sources consulted by this newspaper indicate that Moncloa ask for at least two armchairs in the council: Jose Miguel Contreras -founder of laSexta-; Miguel Barroso -personal friend of Jose Luis Rodriguez Zapatero.

These were founders and ideologues of the sixth and, to a great extent, responsible for the current line of the canal, which has become strong by criticizing the PP, Vox and Citizens. From his antenna, the motion of censure to Mariano Rajoy two years ago and the ground was paved for the elections won by Sanchez in 2019.

Appointment of Javier Moreno

But this would not be the only step to assault Rush. The change also involves having a new director in The country.Moncloa and Amber agree to place School Ignatius as director of the head in substitution of a Dark that -unintentionally- has been the germ so that Sánchez hastened the dismissal of Monzón.

Escolar was the director of the late Publicjournal assembled by James Rouresand now he has gained weight as the leader of eldiario.es, a newspaper strongly related to the left and with Can. With that, Moncloa would kill two birds with one stone: fidelity of the newspaper would be ensured and its government partners would be satisfied.

Similarly, a strong axis would be created between Contreras and School. The first is a shareholder of eldiario.es e infofree and shares with the director of the first bizarre theories promoted from podemite circles such as the relationship between 11-M 2003 and 8-M 2020. A series of joint reports in which they tried to demonstrate that the relationship between the marches of 8 -M and the spread of Covid were part of ‘conspiracy theories’.

Escolar has indicated to this newspaper that he has not been contacted or offered the address of The country and that -in any case- he would never accept the position. He attributes this information to the internal war in Prisa’s shareholders “of which I am completely oblivious”, he indicates.

For his part, José Miguel Contreras told this newspaper that “if they offered it to me (the position on the board) for the meeting that takes place this coming Monday, my answer would be overwhelmingly negative.”

The appointment of Xavier Moreno felt like a jug of cold water in Moncloa because he interpreted as a nod to the old guard of the PSOE and the Philippism. Javier Monzon cultivates a friendship of many years with Felipe González and has asked him for support to stay in Rush.

In fact, the landing of Slim in the capital of Prisa in October occurred thanks to the direct intervention of the former president to prop up the nucleus of Spanish companies that supports the former director of Indra in Prisa.

To avoid this influence Felipist, One of the first moves if Monzón is removed will be to “correct” the situation by putting a director of The country trustworthy Monzón tried to abort a first assault by Moncloa and Amber and appointed Moreno without prior consultation with the council, which ended up convincing Sánchez that the Operation Rush was to be executed.

Javier Monzón (non-executive chairman) and Manuel Mirat (chief executive officer) during a Prisa Shareholders' Meeting.

Javier Monzón (non-executive chairman) and Manuel Mirat (chief executive officer) during a Prisa Shareholders’ Meeting.

Monsoon Props

Will he have this support in the new onslaught of Amber? Moncloa he wants to ensure that this is the case and has spent days trying to convince the main shareholders of the group of the benefits of the change of business. Directly or indirectly, the Executive has tried to influence Santander, the Polancos, the Mexicans Carlos Fernández and Roberto Alcántara, Slim, Telefónica, Abdullah Al-Thani and HSBC.

A situation that is not easy, especially with Ibex companies. Santander and Telefonica They have been companies that have supported the Executive since the beginning of the pandemic. For the good of the economy, They have closed ranks with the financial management, although now they will have a difficult time attending this new call from Moncloa.

It does not seem easy for Santander to withdraw support for Monzón, whom it has appointed as its representative in the group, although in the case of Telefónica there are doubts. In fact, the telecommunications operator has the key to the final decision on the continuity of Monzón with its 9% of the capital.

The great asset of Monzón is Banco Santander and its president Ana Botín. The financial entity has only 4.8% of the shares, but with influence in about 18% of the capital. For their part, the children of Jesus of Polanco they have 7.6% through Rucandiumalthough they left their shares as collateral to Santander after they were financed in the last capital increase. Mexicans are in a similar situation. Carlos Fernandez with 4.03% and Robert Alcantara with 5.2% of the capital.

Another ally of Monzón would be Charles Slim which had 4.3% a few weeks ago through Carso. Slim is a close friend of Philip Gonzalez and share common interests in Spain and Latin America. His last move? Raise your participation in Haste to 5% to shield Monsoon. Between all these shareholders they touch 26% of the capital and all of them would be inclined to keep him in office.

Telefónica’s position

Against it has Amber Capital with 29.8% to which should be added the support of investment funds that have no weight on the Board of Directors but that add up to more than 6% of the capital. vanguard has 1.6%, Melqart Asset Management owns 3.6% and polygonal has 1%. Amber plus the funds add up to 37% of the capital.

But there is still to be counted those who have not spoken out and probably will not do so until the edge of the Shareholders Meeting. HSBC which has 9% of the capital and on other occasions has voted together with Amber Capital. The Qatari Abdullah Al-Thani who owns 5.1% and who is being courted by both sides; Y Telephone which has a 9% stake.

Unlike HSBC, Telefónica tends to be more in tune with the group’s core of Spanish companies, although Moncloa could change the final decision of your vote. The sources consulted indicate that the operator has not decided what it will vote for and its intentions will not be known until Monday when the vote is held at noon.

The meters return: the OJD in June and the EGM confirms that it will give data in November

The confinement is over for the data of the main media in Spain.

A rotary press of a paper newspaper in a stock image

The main gauges of media audiences have begun their de-escalation. As confirmed invested, Enter (OJD) hopes to return in June to certify the diffusion of its print media and the AIMC (EGM) it will begin its field work in September, to have data in November.

In this way, the new normal will be able to have data from all media and communication media in the coming weeks. Let us remember that the Office for the Justification of Dissemination (OJD) allowed its associates to suspend control of its dissemination since mid-March this year.

Most of the headlines claimed “exceptional effects” of the coronavirus crisis and the confinement that prevented newspapers from being distributed normally. Since the state of alarm was decreed, printed newspapers have had difficulty deliver their mastheads to their subscribers and sell copies at newsstands.

In the sector it is recognized that during these two weeks the diffusion fell very significantly, and in a very abnormal way, so they preferred to exclude this distribution so as not to “contaminate” the sample for the month of March. A situation that has been maintained throughout the state of alarm, including the months of April and June.

However, these exceptional circumstances end with the end of the state of alarm that ends on June 21. In this way, industry sources indicate that the publishers could no longer allege these extraordinary causes and indicate that with certainty, it will return to normal and the printed newspapers will be measured again in the last week of June.

General Media Study

In this sense, July will be the first month in which a full month will be counted again, after February of this year. We are, therefore, facing the longest period of absence of measurement: four months.

In the case of General Media Study (EGM), On March 16, and taking into account the exceptional situation of Covid-19, the AIMC Board of Directors decided to temporarily suspend the start of the field work of the second wave of the EGM.

Finally, the Board of Directorsheld at the end of March on an extraordinary basis, decided permanently suspend the second wave of the EGM this year, “given the impossibility of carrying out the field work normally, due to the state of alarm and the related confinement measures.”

Comscore and Kantar

In this sense, from the AIMCthe body that performs the EGM, has been confirmed to invested that the field work will resume in September, so that on November 2 the audience data of the main media corresponding to the third wave will be known again. It will therefore go from the first known wave in April, to the third, without carrying out the second.

During the entire state of alarm, the digital measurements that did not require a physical presence, such as the EGM field study, have been maintained.telephone and face-to-face surveys– and the OJD -which regularly requires visits to the printing centers of the newspapers-.

In this sense, Comscore and Kantar managed to continue certifying internet and television audiences, respectively. Similarly, OJD also continued to audit digital media.

El Español maintains its record with 79.5 million users and grows 93% in one year

The number of page views reached 277.1 million during the month of May, the second of total confinement.

Unique users of EL ESPAÑOL in the last thirteen months.

THE SPANISH managed to maintain its historical audience record in May for the second consecutive month. This newspaper registered 79.5 million unique users, remaining as informative reference during the coronavirus crisis, thanks to its great social, political and economic coverage of the pandemic.

According to figures collected by Google Analytics, In the second month of confinement, this newspaper reached 79,455,113 visitors, which means a growth of 92.9% compared to the 41.2 million registered in May of last year. In one year, EL ESPAÑOL has added more than 38 million unique new users.

These figures confirm the great coverage of this newspaper since the beginning of the coronavirus outbreak, with public service content to help Spaniards confined to their homes. Health, citizen, social, political, economic, technological, cultural and sports information that has focused on telling this crisis from all perspectives. An interest that has been maintained at the beginning of the de-escalation.

Regarding the number of sessions, these grew by 99.8% from 80.5 million in May 2019 to 160.9% million last month. The number of page views grew by 71.1% from 162 million to the current 277.1 million.

The growth of THE SPANISH in May it also moved to its users who visit it from a Spanish IP, the indicator that advertisers value the most. In this case, this newspaper registered 40.9 million unique users, 69.9% more than the 24.1 million a year ago.

Mexico was the second country of origin for our readers in May with 10 million unique users (a growth of 113% year-on-year), followed by Argentina with 5.7 million (an improvement of 140%), Colombia with 4.3 million (122% more), Chili with 3.1 million (an increase of 119%) and Peru with 2.7 million users and a growth of 136% in one year.

for local markets, Madrid led with 8.6 million unique users (a growth of Four. Five% in a year), followed by Barcelona, with 4.3 million (+36%), Seville, with 2.5 million (+48%) and Valencia, with 2.1 million unique users and a growth of 59%.

Among the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

Triple audience control

THE SPANISH maintains triple control over its audience figures. The total number of unique users, visits and page views is counted by Google Analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

SpainMedia presents its new corporate identity

In this renewal of the editorial group, the new ‘claim’ of the publisher is incorporated into the logo: Brands, Influence & Data.

Andrés Rodríguez, founder of SpainMedia

SpainMedia presents the new brand and a new location on Almagro street, an economic and business benchmark in the capital. The new image represents an evolution in the company’s positioning “from a vision marked by a passion for magazines, where brands, influence and content join events, books and differential actions”.

“Today we present our new identity and new logo that reflects our reality. We want to continue being able to do risky and different things that inspire enthusiasm in our readers and our clients”, he pointed out. Andrés Rodríguez, president of SpainMedia.

In this renewal, the new logo is incorporated claim from the publisher: Brands, Influence & Data, which visualizes the digital commitment of the company responsible for the T brandsapas and Forbes.

In the same way, SpainMedia inaugurates its new corporate headquarters, on the fourth floor of an emblematic building located at number 23 on Calle Almagro in Madrid, in the heart of Madrid, within the axis of influence that makes up Calle Almagro and Paseo de la Castilian.

Founded by the journalist Andrés Rodríguez in March 2007, the publishing group has gained a prestigious and profitable position in the lifestyle publications market, in paper and digital formats.

In these more than 10 years, SpainMedia has edited Esquire, Harper’s Bazaar, Robb Report, Forbes, L’Officiel, Tapas, T Magazine and is a founding partner of El Español. In addition, in 2018 Andrés Rodriguez received the First Amendment Award by the Eisenhower Fellowship Association to the best editor.

El Español again exceeds 20 million users and grows 40% in a year

In year-on-year terms, this newspaper added more audience than its main competitors.

Evolution of El Español audiences in the last twelve months.

Spanish Sites registered 20,718,599 users or unique visitors in May, a figure that maintains the historical record reached in March and confirms the confidence of readers in this header and in its firm commitment to quality information during the coronavirus crisis.

According to figures from Comscore -the meter recommended by the advertising industry- this newspaper exceeded 20 million unique visitors for the third time in its history, coinciding with March, April and Maythe three months of confinement in which this newspaper has made a great social, political and economic coverage of the pandemic.

Public service content to help Spaniards confined to their homes such as health, citizen, social, political, economic, technological, cultural and sports information that has focused on telling this crisis from all angles.

The 20,718,599 unique visitors in May Spanish Sites -which includes all the informative offer of THE SPANISHrepresent a growth of 40% compared to data for the same month last year. A growth also above its main competitors.

ABC.ES Sites improved by 17.9%, LAVANGUARDIA.COM Sites grew by 5.2%, Elmundo.es Sites added 20%% year-on-year, El Pais Sites dropped 0.8% and 20MINUTOS Sites added a 30.8% in one year. On the other hand, Eldiario.es Sites grew by 61.9%, LA RAZON.ES Sites by 59%, ELCONFIDENCIAL.COM grew by 37% and OKDIARIO.COM improved by 33%.

most read stories

As for the vertical portals of THE SPANISHin May invested recorded 3.9 million unique visitors, stoves reached three million Global Chronicle and Vandal they approached 2.5 million visitors.

According to data from Google Analitycs, andmong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

According to data from Google Analitycs, emong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplication. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

According to data from Google Analitycs, emong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

The return of Moreno unleashes a crisis in the newsroom of El País for fear of a new ERE and the departure of the entire leadership

The decision to replace Soledad Gallego has come directly from the Board of Directors of the Prisa group.

Javier Moreno returns to the direction of the newspaper 'El País' after six years.

“During Tuesday the 9th, the director of The country, Javier Moreno-Barber, severely pressured and threatened several editors so that they would not leave the information they had prepared unsigned. The withdrawal of signatures was a protest against the presentation by the company of an ERE that affects 149 people (a third of the workforce)”.

“Following orders from the president of Prisa, Juan Luis Cebrian, Moreno exerted his pressure directly and through the deputy directors and chief editors. That performance by Moreno has caused an irreversible divorce between the Editorial Office and its director. Therefore, the template The country considers that Javier Moreno Barber has been disabled to exercise the position he holds and requires him to present his RESIGNATION immediately”.

This communication from the Works Council of The country It is dated October 11, 2012 and occurred a month before the last three-day big strike (November 6-8) carried out by the workforce in protest at the only ERE that has been carried out in The country and that he took with him a third of the staff. Never before had they asked for the resignation of a director in what is a good barometer to measure Moreno’s terrible relations with part of his staff.

A traumatic ERE that the writing of The country It took years to digest, but now returns like a cloud to hang over their heads after knowing the imminent return of Xavier Moreno to the direction of the newspaper, six years after he left.

The newsroom sources you’ve talked to invested they speak of “absolute surprise and great concern”. The problem is that the contrasts are very large. Two years ago the appointment of Soledad Gallego Diaz was interpreted with a nod to the wording and now the completely opposite effect is produced with the return of Moreno, who did not leave the best memories in his squad.

ERTE in ‘El País’

Those who knew him do not hesitate to describe him as a cold, cerebral professional who fulfills his objectives methodically and calmly. In fact, during his more than eight years at the helm of the newspaper (2006 to 2014), replacing the historical Jesus Ceberius he was always accused of being an executor of the decisions of Juan Luis Cebrianat that time almighty president of Rush. The common denominator is that he has always been close to the directors of the group.

The sources consulted indicate that the jug of cold water caused by the exit of Galician Sun It has been accompanied by a feeling of fear about the adjustment measures that the newspaper may take in the future. Nobody doubts that the current situation of the economic slowdown generated by the Covid pandemic is the most serious in the last two decades and even worse than the 2010 press crisis.

Soledad Gallego-Díaz in a file image.

Soledad Gallego-Díaz in a file image.

The parallels are evident and the most veteran of the squad immediately returns to the head of the 2012 ERE. Officially Prisa agreed with the staff of The country not make layoffs until December of this yearbut as of January 1 all stages are open.

One of them is to perform another ERE and Moreno’s arrival does not help to calm down a squad who has always seen him as an executor of the plans of Prisa’s management and its managers. Maruja Torres, who left the newspaper precisely with Moreno and who had returned as a collaborator three months ago with Gallego Díaz described him this Monday as “the child of the ERE”, a feeling that runs through the entire newsroom.

On the main floor you are not calm either. The first to leave the ship has been Joaquin Estefania, until now attached to the management, who leaves his executive responsibilities in the newspaper. In the same way, the three key pieces of the Sol Gallego organization chart could leave their positions shortly: Borja Echevarria, Jan Martinez Ahrens Y Monica Ceberio.

Editorial support

The three responsible for the newsroom have not taken the departure of their director well either. In the leadership of the newspaper they do not understand that Prisa has decided to replace Gallego, the only woman in the 44 years of life of the newspaper and only two years after choosing her. At a time when The country wanted to identify with progressivism and with the values ​​of feminism, the return of Xavier Moreno it is totally different from the one that Gallego drew for the future of the newspaper.

Soledad Gallego Diaz She was widely supported by all the sectors of the newspaper and sources consulted by this newspaper indicate that “she did not want to leave.” Several editors spoke with her during the pandemic and she stated that she wanted to fulfill the two-year contract and continue to relaunch the post-covid newspaper, wanting to get her colleagues from the current ERTE out of it and with the idea of to tell firsthand how the new society that has come out of confinement would be shaped.

What happened? The sources consulted by Invertia indicate that Prisa’s management team had Moreno in a folder for at least a month. From the Board of directors his management is recognized in America Country, where he promoted the payment model and his work on digitization and media innovation. In Prisa they also warn that Dark He is one of the few managers in Prisa who can lead large teams and has shown it as director of the School of Journalism of El País and as head of America.

Editorial of the Country.

Editorial of the Country.
The country

But why put Moreno ahead of Sol Gallego when the latter stated in private that she did not want to leave? The answer can be found in the management team of Rush. Management has concluded that at a time of economic crisis, with the refinancing of Rush with banking on the table and with plummeting advertising revenue, the most prudent thing was to place a manager in charge of the newspaper.

Furthermore, a manager who was in direct harmony with the guidelines of Prisa and its Board of directors. A role that Moreno already fulfilled in the last stage of Juan Luis Cebrián, when the largest Spanish companies such as Santander, Caixabank and Telefonica they went from being creditors to shareholders of the company.

Financial difficulties

As Invertia has already told, the Prisa group is at an economic crossroads. Amber, its main shareholder with 29% of the shares, has ruled out carrying out a takeover bid, while the capital increase outlined by Javier Monzón, non-executive president, has been paralyzed due to the lack of interest from Spanish companies.

The poor financial situation has also closed the doors to the announced IPO of Santillana and the sale of 10% of Media Capital -after two failed operations- has made Portuguese businesses go from being valued at 440 million to only 130 million euros.

Javier Monzón in a file image.

Javier Monzón in a file image.

That is why what is really important for Rush right now is the status of your debt. The pandemic and confinement have caused the banks to forgive certain conditions agreed in the last agreement, but without solving the bulk of the problem.

In April of this year the company had to pay a partial amortization of 275 million euros as part of the commitments signed with the creditor banks. Nor it was an enforceable obligation but rather it was configured as a milestone that, if not met, would cause an increase in the cost of its debt. Finally, the bank forgave them the 1.5% increase in interest and decided not to apply this clause.

On the other hand, Prisa must carry out two other partial amortizations and mandatory debt on December 31, 2020 and 2021 for amounts of 15 and 25 million euros, respectively. And you must pay the bulk of the debt in November 2022.

If we analyze the impact that the coronavirus can have on its accounts, it seems difficult today that these milestones can be consolidated and everything seems to advise that the group must close as soon as possible the renegotiation with the bank of new agreements to alleviate a debt close to 1,500 millions of euros.

Soledad Gallego stops directing El País after two years: Javier Moreno will replace her

The change will become effective this Monday when it will be communicated to the newspaper’s editorial office.

Soledad Gallego-Díaz leaves the direction of El País.

loneliness galician leave the address of The country and it does so two years after he replaced Antonio Cano. As confirmed investedthe decision has been made, it will be communicated to the newsroom in the next few hours and it would have taken place by mutual agreement.

The professional would have accused the diary’s leadership attrition in a politically convulsive stage and has decided –in accordance with Prisa management– leave the newspaper 24 months after taking over the leadership.

Together the journalist will also leave the house Maruja Torres and Joaquin Estefania, two histories of the header.

What is surprising is that his replacement will be Xavier Moreno, former director and who replaced Antonio Cano, in a stage that coincided with the government of Jose Luis Rodriguez Zapatero.

The return of Darkwho in the last five years has been within the organizational chart of the head -as responsible for the School of Journalism of The country and currently director of El País América It is a decision that has surprised more than one within the newspaper.

In May 2006, coinciding with the newspaper’s 30th anniversary, Javier Moreno became the fourth director in the history of The country. He replaced the historical Jesus Ceberio. In February 2007 he elected a committee to undertake the biggest makeover in the newspaper’s 31 years. Also under his direction, the newspaper carried out the first ERE in its history, which ended with 129 layoffs.

Organizational changes

At a time of adjustments and with an ERTE on the table, Moreno’s arrival is not viewed very favorably by the group’s unions.

Under the mandate of Moreno -Chemist by profession- in March 2009 the segregation of The country in three companies: one that brought together the paper and digital newsrooms, both directed by the director of the newspaper, and the marketing area; another administrative services; and a third that brought together the production area.

On June 5 of that year The country posted some pictures of Berlusconi and his guests at his estate in Sardinia as a world exclusive. According to the newspaper, its digital edition broke all records that day with more than three and a half million visits.

under his direction, The country has published exclusives such as the papers of the Department of State of the United States, leaked by Wikileaksor the so-called Barcenas papersrelated to the alleged bonuses, illegal financing and donation structure of the Popular Party of Spain.

Mediterráneo Mediaset España Group increases its sales to platforms by 50%

Coinciding with the general increase in the consumption of audiovisual content caused by the State of Alarm, sales of Mediterranean Mediaset Spain Group platforms have increased by 50% between the first and second quarters of the year.

Mediaset Spain expects to quintuple during the first half of 2020 the sales of the first half of 2019 to the main platforms with which it negotiates from its privileged position as an independent producer.

In just one year of activity, Mediaset España’s business has expanded through the sale, production and distribution of content to third parties, reaching agreements with large platforms such as Amazon Prime Video, Netflix and HBO, and OTT service companies such as Movistar +, Vodafone, Viacom/CBS, Orange, Euskaltel, Direct TV and América Móvil, among others, with which Mediterráneo Mediaset España Group has contributed to Mediaset España’s ‘Other Income’ heading almost doubling during the first quarter of 2020 compared to the same period in 2019, to €35.4M.

The success of Mediaset España’s fiction invades the platforms

Mediaset España’s series are currently the ones that enjoy the greatest audience success: four of them (‘La que se avecina’, ‘El Pueblo’, ‘Vivir sin permission’ and ‘Lejos de ti’) are among the five most watched national series of the season in its free-to-air distribution.

Amazon Prime Video has exclusively premiered Season 1 and Season 2 of ‘El Pueblo’; the new chapters of ‘La que se avecina’ together with the previous seasons of the series, ‘Mothers: love and life’, ‘Caronte’ and ‘Disappeared’. The Serie’. In addition, it has Season 1 of ‘Ladies of (h)AMPA’. The premiere fictions can be broadcast openly on Mediaset Spain once the Amazon Prime Video exclusivity window is over.

Also, Netflix offers in its catalog the series ‘Live without permission’, which was in the Top Ten of the most watched on the platform in our country.

For HBOMediterráneo Mediaset España Group has produced the series ‘Patria’ through Alea Media, based on the best seller literary work of Fernando Aramburu.

Along with fiction, Mediterráneo has reached an exclusive production agreement for Amazon Prime Video of the premiere docuseries ‘De la vida al plato’ and ‘La familia del Baloncesto Español’.


Amber seeks support to remove Javier Monzón at the Prisa Shareholders’ Meeting

The delicate balance of powers within the group’s Board of Directors leaves all possibilities up in the air.

Joseph Oughourlian, representative of the Amber Capital fund

The bottom Amber Capital -owner of 29.9% of the group’s capital Rush– prepares the penultimate assault to try to unseat the current non-executive president Javier Monzon. As confirmed invested the next step will be to try to force it out in the next general meeting of shareholders scheduled for next Monday, June 29, an occasion in which the shareholders must ratify its continuity within the Board of directors.

But it won’t be easy. Joseph Oughourian -representative of the fund- has been holding meetings for weeks to try to get the necessary support within the Council that will allow him to achieve Monzón’s departure and reach the Board with a firm proposal. In fact, his own Oughourlian is looking for substitutes and is even planning to call a Extraordinary Meeting later to appoint a new CEO.

In the investment fund they consider that the stage of Monsoon on the council has come to an end and that his arrival as substitute in the presidency of Juan Luis Cebrian has not achieved the desired effect. The last few months have been tough and the relationship between the president and the main shareholder of Rush has reached a dead end.

A dispute that paralyzes decision-making and adds more problems to the complex financial situation of the company. Amber thinks Monsoon is responsible for not being able to carry out the sale of important assets in Latin America and considers that the sale of Half CapitaHe has been a failure. In addition, they also believe that there is too much interference in the management of the CEO Manuel Mirat.

The straw that broke the camel’s back was the appointment of Javier Moreno as the new director of The countrya signing that he was not aware of until the last minute Board of directors and less Amber. Two years before the arrival of Soledad Gallego had the approval of all shareholders. Not this time.

Changes in ‘The Country’

Moreno’s profile -apparently signed by Monsoon– also generated uneasiness in Moncloa. Pedro Sánchez is very close and confidant of Joseph Oughourlian and the arrival of the new director has been interpreted as a nod to the old guard of the PSOE and the Philippism. In fact, the non-executive president of Prisa cultivates a friendship of many years with Felipe González.

With this rarefied political environment and with capital at odds, Prisa’s real problems have receded into the background. The project to increase capital is paralyzed, the renegotiation of the debt has not made much progress and the drop in the share has brought the company’s price to record lows. In this context, Amber believes that Monzón’s departure would restore peace to the company.

Will they get it? The sources consulted by this newspaper indicate that the balance of powers is so delicate at the moment that the continuity of Monzón is neither assured nor confirmed. The last precedent occurred a year ago when Amber tried to unseat Monzón after his indictment in the Punic operationalthough in the end he was unable to carry out his proposal.

Precisely, Monsoon managed to save itself thanks to the support of Spanish companies such as Santander or Telefonica that they considered that his accusation -he was subsequently dismissed- did not have sufficient weight and that it did not damage the reputation or violate the compliance from the publisher of The country and Cadena Ser.

Will he have this support in the new onslaught of Amber? It is the great unknown. Again the great asset of Monzón is Banco Santander. Although the financial entity has only 4.8% of the shares, it has influence in about 18% of the capital.

Shareholder positioning

The sons of Jesus of Polanco they have 7.6% through Rucandiumalthough they left their shares as collateral to Santander after they were financed in the last capital increase. Mexicans are in a similar situation. Carlos Fernandez with 4.03% and Roberto Alcantara with 5.2% of the capital.

Another ally of Monzón would be Charles Slim which has 4.3% through Carso. Slim is a close friend of Philip Gonzalez and share common interests in Spain and Latin America. Between all these shareholders they touch 26% of the capital and all of them would be inclined to keep Monsoon in charge.

Against it has Amber Capital with 29.8% to which should be added the support of investment funds that have no weight on the Board of Directors but that add up to more than 6% of the capital. vanguard has 1.6%, Melqart Asset Management owns 3.6% and polygonal has 1%. Amber plus the funds add up to 37% of the capital.

But there is still to be counted those who have not spoken out and probably will not do so until the edge of the Shareholders Meeting. HSBC which has 9% of the capital and on other occasions has voted together with Amber Capital. The Qatari Abdullah Al-Thani who owns 5.1% and who is being courted by both sides; Y Telephone than a 9% share. Unlike HSBC, Telefónica tends to be more in tune with the group’s core of Spanish companies.

Monsoon and Rush

“Everything will be decided a few minutes before the start of the Meeting”, say the sources consulted by Invertia. A turning point that could put an end to a short but turbulent career of Monsoon in a hurry. In October 2017, he ran as president to replace Cebrián, an appointment that failed and was aborted due to the reluctance of the company’s top executive.

In November and December of this year, Amber, Santander and Telefonica they reached an agreement supporting the departure of Cebrián and committing to subscribe to the capital increase. Santander was the placement bank, financed the extensions of the Polancos and helped other shareholders. In exchange, they secured the landing of the Monsoon as chairman of the Appointments Committee of the board of directors.

In February 2018 Javier Monzon he was named non-executive vice president of Prisa, still with the support of Amber. A meteoric career that he continued in December 2018 when he was appointed non-executive president, already with reluctance from Amber, but with the support of the rest of the company’s shareholders.

Carlos Herrera: the man of 24 million euros who is not clear about continuing in Cope

The radio station – which shoots up its profits since the arrival of the communicator – is facing a new renewal of its contract.

Carlos Herrera in a garden in Cope Madrid.

Joy and sadness in equal parts in Cope. A few days ago the station of the episcopal conferencel proudly presented its financial results for 2019: a total of 7.7 million net profits confirming that the broadcaster’s commitment to making signings, such as its sports team or Charles Herrerawas the most successful.

The problem is that these results put more pressure on the negotiations that the station must undertake with its radio star in the coming months, to put a new renewal on track.

The sources consulted indicate that the benefits of 2019 give Herrera more arguments to impose his demands, which spend less time on the air and maintain their economic conditions.

These figures show that blacksmith is the real king midas of cope. Before his signing, the station was bogged down in one of its worst financial crises, but after the arrival of the Andalusian everything improved and Four years of consecutive profits have been chained.

Between 2010 and 2015 the radio station of the bishops accumulated losses of 23 million euros (9.1 million in 2010, 3.7 million in 2011, 2.3 million in 2012, 1.4 million in 2013, 4.7 million in 2014 and 1.8 million in 2015), while with Herrera they have earned more than 24 million (4 million in 2016, 6.5 million in 2017, 6 million in 2018 and 7.7 million in 2019).

Conditions to continue

However, the decisive fact that reflects the importance of blacksmith after his arrival at cope is the ad spend. The data published by Infoadex this week indicate that the bishops station had a turnover of 113.5 million euros in advertising during the 2019 academic year, which already places it with 27% of the radio market share.

In 2015, the last full year without Charles Herrera, the chain had a turnover of 88.8 million euros and an advertising market share of 19.5%. This is how Cope has increased his income by 25 million euros in four years. And much of this amount, thanks to the strength of its communicator.

Some numbers that necessarily have to influence its renewal. Charles Herrera He faces the third year of his contract with Cope beginning next September. The agreement when he signed his current contract, at the beginning of 2018, was that at the end of his second season the conditions would be renegotiated.

Some conditions that have been fulfilled and that they go through continuing with their gradual disengagement plan. blacksmith he earned between 24 and 28 million euros in his four full years in cope (nearly seven million per season) and in his environment it is not contemplated that his contract will be lowered even though he does fewer hours on the air.

As this newspaper has already told, Herrera feels strong to continue, although he prefers not to speak yet of an extension of the contract from the 2021-2022 academic year. A situation that generates uncertainty in Cope because the idea of ​​the team of Fernando Gimenez Barriocanal is to close the link with the communicator as soon as possible for at least three more years. Herrera refuses and wants to take it all easy for at least the next six months and give himself a break from at least one other EGM: the one at the end of this year.

EGM data

A meter on which he would gauge his strength. If it grows exponentially, it will have many more arguments to impose its conditions, especially if it is close to the lead. Otherwise, if it goes down, you would have less room to trade. It is not the same to renew the contract at number two on the radio than at number one and Cope knows that and Herrera knows that.

The Andalusian communicator recorded 2,443,000 listeners in the last wave of the EGM known in April, which represented a growth of 9.6% and its second highest figure in this station. Herrera gained a whopping 214,000 listeners and is now only separated by less than 400,000 from Day by day of Cadena Ser, the historic leader in this time slot. When the Andalusian communicator was released in 2015, the distance was over a million followers.

The best summary is that, in five years, Herrera has more than doubled his audience, has led the station to achieve economic benefits for four years in a row and has increased his annual advertising revenue by more than 25 million. These are the numbers, you draw the conclusions.