The return of Moreno unleashes a crisis in the newsroom of El País for fear of a new ERE and the departure of the entire leadership
The decision to replace Soledad Gallego has come directly from the Board of Directors of the Prisa group.
“During Tuesday the 9th, the director of The country, Javier Moreno-Barber, severely pressured and threatened several editors so that they would not leave the information they had prepared unsigned. The withdrawal of signatures was a protest against the presentation by the company of an ERE that affects 149 people (a third of the workforce)”.
“Following orders from the president of Prisa, Juan Luis Cebrian, Moreno exerted his pressure directly and through the deputy directors and chief editors. That performance by Moreno has caused an irreversible divorce between the Editorial Office and its director. Therefore, the template The country considers that Javier Moreno Barber has been disabled to exercise the position he holds and requires him to present his RESIGNATION immediately”.
This communication from the Works Council of The country It is dated October 11, 2012 and occurred a month before the last three-day big strike (November 6-8) carried out by the workforce in protest at the only ERE that has been carried out in The country and that he took with him a third of the staff. Never before had they asked for the resignation of a director in what is a good barometer to measure Moreno’s terrible relations with part of his staff.
A traumatic ERE that the writing of The country It took years to digest, but now returns like a cloud to hang over their heads after knowing the imminent return of Xavier Moreno to the direction of the newspaper, six years after he left.
The newsroom sources you’ve talked to invested they speak of “absolute surprise and great concern”. The problem is that the contrasts are very large. Two years ago the appointment of Soledad Gallego Diaz was interpreted with a nod to the wording and now the completely opposite effect is produced with the return of Moreno, who did not leave the best memories in his squad.
ERTE in ‘El País’
Those who knew him do not hesitate to describe him as a cold, cerebral professional who fulfills his objectives methodically and calmly. In fact, during his more than eight years at the helm of the newspaper (2006 to 2014), replacing the historical Jesus Ceberius he was always accused of being an executor of the decisions of Juan Luis Cebrianat that time almighty president of Rush. The common denominator is that he has always been close to the directors of the group.
The sources consulted indicate that the jug of cold water caused by the exit of Galician Sun It has been accompanied by a feeling of fear about the adjustment measures that the newspaper may take in the future. Nobody doubts that the current situation of the economic slowdown generated by the Covid pandemic is the most serious in the last two decades and even worse than the 2010 press crisis.

Soledad Gallego-Díaz in a file image.
The parallels are evident and the most veteran of the squad immediately returns to the head of the 2012 ERE. Officially Prisa agreed with the staff of The country not make layoffs until December of this yearbut as of January 1 all stages are open.
One of them is to perform another ERE and Moreno’s arrival does not help to calm down a squad who has always seen him as an executor of the plans of Prisa’s management and its managers. Maruja Torres, who left the newspaper precisely with Moreno and who had returned as a collaborator three months ago with Gallego Díaz described him this Monday as “the child of the ERE”, a feeling that runs through the entire newsroom.
On the main floor you are not calm either. The first to leave the ship has been Joaquin Estefania, until now attached to the management, who leaves his executive responsibilities in the newspaper. In the same way, the three key pieces of the Sol Gallego organization chart could leave their positions shortly: Borja Echevarria, Jan Martinez Ahrens Y Monica Ceberio.
Editorial support
The three responsible for the newsroom have not taken the departure of their director well either. In the leadership of the newspaper they do not understand that Prisa has decided to replace Gallego, the only woman in the 44 years of life of the newspaper and only two years after choosing her. At a time when The country wanted to identify with progressivism and with the values of feminism, the return of Xavier Moreno it is totally different from the one that Gallego drew for the future of the newspaper.
Soledad Gallego Diaz She was widely supported by all the sectors of the newspaper and sources consulted by this newspaper indicate that “she did not want to leave.” Several editors spoke with her during the pandemic and she stated that she wanted to fulfill the two-year contract and continue to relaunch the post-covid newspaper, wanting to get her colleagues from the current ERTE out of it and with the idea of to tell firsthand how the new society that has come out of confinement would be shaped.
What happened? The sources consulted by Invertia indicate that Prisa’s management team had Moreno in a folder for at least a month. From the Board of directors his management is recognized in America Country, where he promoted the payment model and his work on digitization and media innovation. In Prisa they also warn that Dark He is one of the few managers in Prisa who can lead large teams and has shown it as director of the School of Journalism of El País and as head of America.

Editorial of the Country.
The country
But why put Moreno ahead of Sol Gallego when the latter stated in private that she did not want to leave? The answer can be found in the management team of Rush. Management has concluded that at a time of economic crisis, with the refinancing of Rush with banking on the table and with plummeting advertising revenue, the most prudent thing was to place a manager in charge of the newspaper.
Furthermore, a manager who was in direct harmony with the guidelines of Prisa and its Board of directors. A role that Moreno already fulfilled in the last stage of Juan Luis Cebrián, when the largest Spanish companies such as Santander, Caixabank and Telefonica they went from being creditors to shareholders of the company.
Financial difficulties
As Invertia has already told, the Prisa group is at an economic crossroads. Amber, its main shareholder with 29% of the shares, has ruled out carrying out a takeover bid, while the capital increase outlined by Javier Monzón, non-executive president, has been paralyzed due to the lack of interest from Spanish companies.
The poor financial situation has also closed the doors to the announced IPO of Santillana and the sale of 10% of Media Capital -after two failed operations- has made Portuguese businesses go from being valued at 440 million to only 130 million euros.

Javier Monzón in a file image.
That is why what is really important for Rush right now is the status of your debt. The pandemic and confinement have caused the banks to forgive certain conditions agreed in the last agreement, but without solving the bulk of the problem.
In April of this year the company had to pay a partial amortization of 275 million euros as part of the commitments signed with the creditor banks. Nor it was an enforceable obligation but rather it was configured as a milestone that, if not met, would cause an increase in the cost of its debt. Finally, the bank forgave them the 1.5% increase in interest and decided not to apply this clause.
On the other hand, Prisa must carry out two other partial amortizations and mandatory debt on December 31, 2020 and 2021 for amounts of 15 and 25 million euros, respectively. And you must pay the bulk of the debt in November 2022.
If we analyze the impact that the coronavirus can have on its accounts, it seems difficult today that these milestones can be consolidated and everything seems to advise that the group must close as soon as possible the renegotiation with the bank of new agreements to alleviate a debt close to 1,500 millions of euros.