El Español maintains its record with 79.5 million users and grows 93% in one year

The number of page views reached 277.1 million during the month of May, the second of total confinement.

Unique users of EL ESPAÑOL in the last thirteen months.

THE SPANISH managed to maintain its historical audience record in May for the second consecutive month. This newspaper registered 79.5 million unique users, remaining as informative reference during the coronavirus crisis, thanks to its great social, political and economic coverage of the pandemic.

According to figures collected by Google Analytics, In the second month of confinement, this newspaper reached 79,455,113 visitors, which means a growth of 92.9% compared to the 41.2 million registered in May of last year. In one year, EL ESPAÑOL has added more than 38 million unique new users.

These figures confirm the great coverage of this newspaper since the beginning of the coronavirus outbreak, with public service content to help Spaniards confined to their homes. Health, citizen, social, political, economic, technological, cultural and sports information that has focused on telling this crisis from all perspectives. An interest that has been maintained at the beginning of the de-escalation.

Regarding the number of sessions, these grew by 99.8% from 80.5 million in May 2019 to 160.9% million last month. The number of page views grew by 71.1% from 162 million to the current 277.1 million.

The growth of THE SPANISH in May it also moved to its users who visit it from a Spanish IP, the indicator that advertisers value the most. In this case, this newspaper registered 40.9 million unique users, 69.9% more than the 24.1 million a year ago.

Mexico was the second country of origin for our readers in May with 10 million unique users (a growth of 113% year-on-year), followed by Argentina with 5.7 million (an improvement of 140%), Colombia with 4.3 million (122% more), Chili with 3.1 million (an increase of 119%) and Peru with 2.7 million users and a growth of 136% in one year.

for local markets, Madrid led with 8.6 million unique users (a growth of Four. Five% in a year), followed by Barcelona, with 4.3 million (+36%), Seville, with 2.5 million (+48%) and Valencia, with 2.1 million unique users and a growth of 59%.

Among the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

Triple audience control

THE SPANISH maintains triple control over its audience figures. The total number of unique users, visits and page views is counted by Google Analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spainendorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. In this meter, EL ESPAÑOL is already the most read digital native newspaper with more than 22 million unique users, a place that holds the last ten consecutive months.

El Español again exceeds 20 million users and grows 40% in a year

In year-on-year terms, this newspaper added more audience than its main competitors.

Evolution of El Español audiences in the last twelve months.

Spanish Sites registered 20,718,599 users or unique visitors in May, a figure that maintains the historical record reached in March and confirms the confidence of readers in this header and in its firm commitment to quality information during the coronavirus crisis.

According to figures from Comscore -the meter recommended by the advertising industry- this newspaper exceeded 20 million unique visitors for the third time in its history, coinciding with March, April and Maythe three months of confinement in which this newspaper has made a great social, political and economic coverage of the pandemic.

Public service content to help Spaniards confined to their homes such as health, citizen, social, political, economic, technological, cultural and sports information that has focused on telling this crisis from all angles.

The 20,718,599 unique visitors in May Spanish Sites -which includes all the informative offer of THE SPANISHrepresent a growth of 40% compared to data for the same month last year. A growth also above its main competitors.

ABC.ES Sites improved by 17.9%, LAVANGUARDIA.COM Sites grew by 5.2%, Elmundo.es Sites added 20%% year-on-year, El Pais Sites dropped 0.8% and 20MINUTOS Sites added a 30.8% in one year. On the other hand, Eldiario.es Sites grew by 61.9%, LA RAZON.ES Sites by 59%, ELCONFIDENCIAL.COM grew by 37% and OKDIARIO.COM improved by 33%.

most read stories

As for the vertical portals of THE SPANISHin May invested recorded 3.9 million unique visitors, stoves reached three million Global Chronicle and Vandal they approached 2.5 million visitors.

According to data from Google Analitycs, andmong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

According to data from Google Analitycs, emong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplication. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

According to data from Google Analitycs, emong the most read stories of May we find “Most of those affected by ERTE will have to ‘return’ part of their benefit in 2021“, an history about Edward Ortega; “The 10 reasons that have led Nissan to leave Barcelona”a guide produced by Arthur Raised; “Cobi’, the quarrelsome colonel: Diego Pérez de los Cobos, the civil guard who at the age of 28 stood up to Roldánby Andros Lozano and Jorge Garcia Badia; Y “The patrimonial mess of Ortega Smith in Asturias: a ‘factory’ that is houses, lots and €2,500 in the bank”, of Diego Rodriguez.

In the most viewed we also find “The script of Sánchez and Iglesias to remove power from Felipe VI and use the emeritus as Franco”, an information of Miguel Angel Mellado; “Iglesias begins to say goodbye to Moncloa”, a column of Christian Fields; Surprise in Brussels at the Government’s resignation to finance Health with the 25,000 million from the MEDE, of Juan Sanhermelando; Y “Waiting list to watch the Iglesias house: 5 of the agents of the sentry box have already been promoted to sergeant”, of Brais Cedeira.

triple check

EL ESPAÑOL maintains triple control over its audience figures. The total of unique visitors, visits and page views is counted by analytics, measurement platform of the technology giant approved internationally. This registry provides all kinds of data on the origin, profile and behavior of the audience around the world.

OJD Interactive, digital subsidiary of OJD, is the one who certifies and audits this measurement. This subsidiary is in charge of controlling the figures of more than 300 digital communication media in Spain, endorsing the audiences measured by external companies.

Finally, Comscore carries out a specific measurement of traffic in Spain for this newspaper, eliminating duplicities. Most of the other competitors of this newspaper are only audited through Comscore and that makes this measurement the only public element of comparison.

The Spanish company reduces its bond issue by 14% in the last year

The private sector placed debt securities for 41,815 million euros over the past year, marked by the pandemic and inflation.

A ticket in the form of a ship.

The Spanish companies captured 14% less financing in 2021 than in the previous year through bond issues. The flood of placements that occurred after the outbreak of the pandemic and the quick reaction of the central banks is behind this drop in volumes to 41,815 million euros.

If distances are marked between the financial sector and the rest of the national business fabric, the cut is more bulky in the second case. This is reflected in the data of a study published this Wednesday by Société Générale.

While financial entities captured 10% less that in 2020 through debt instruments, the rest of the corporations contracted their new financing in this way by 17%. A setback that Jaime Sanz, head of rating advice for sovereign states at Société Générale, attributes to “the need to have tighter liquidity buffers” as a result of less uncertainty about the pandemic and “the cost of maintaining this liquidity in a context of negative rates”.

Sustainable boost

In the non-financial company chapter, the main issuer was Cellnex, which with six operations for 5,350 million euros accounted for 25% of the volume of this segment. However, the entity emphasizes the jump to green emissions of a good number of real estate firms such as Aedas, Neinor Homes and Vía Célere, in what they consider to be a trend for the future.

Within this same chapter, last year Repsol became a pioneer with an inaugural issue of sustainable bonds for a volume of 1,250 million euros. Here, those responsible for the area at Société Générale have perceived a return to the issuance of bonds with more ecological than social criteria after the emergency that the outbreak of the pandemic in 2020 represented in this area.

So much so that emissions labeled as sustainable (ESG) reached 32% of the total volume issued by companies, while 37% of what was placed by financial entities. In the market as a whole, its relative weight reached 31% in 2021 compared to 12% the previous year.

An exponential growth that Fernando García, director of capital markets of the entity responsible for the report, estimates that it could even reach 40% facing this financial year 2022 in which all issuers move by the same common denominator. This is none other than waiting for the central banks, which is causing some volatility in rates and spread in the secondary market.

Financial sector

Regarding the financial sector, Carlos Cortezo, head of capital markets for financial institutions, highlights that “the senior issues, both preferred What non-preferred They have been the most used. In some cases, also to refinance existing subordinated bond issues.

Conversely, there has only been one mortgage bond operation carried out by EuroCaja Rural. In this sense, Cortezo has pointed out that “the bulk of entities have relied on the TLTRO liquidity auctions for the pure financing of their activity”.

Within this group, Santander Bank It has repeated another year as the most active issuer with up to six operations in which it has obtained 6,000 million euros. A sum equivalent to 31% of what the entire financial sector has received in this way from the issuance of bonds in euros in the Spanish market. Second place, for CaixaBankwith four operations for 3,750 million.

As for the public sector, the 41,050 million euros awarded throughout the year accounted for 30% more than in the previous year. At the head of this group, unquestionably, the Public Treasury, with five issues for 34,000 million. However, as Sanz points out, their relative weight dropped from 90% to 83% of this segment “thanks to the fact that the market has been opened up to other public actors”.

Spanish bond at 1%

Looking ahead to this 2022, from the entity they predict a “sustained recovery, but losing steam”. A description that translates into the fact that the GDP growth of 4.9%-5% expected this year for the Spanish economy could be reduced to 3.9%-4% by 2023. A condition that they also see as being extrapolated to the whole of the Eurozone.

With this context, they do not believe that the inflation peak be seen until the end of this year, around 2.3% for the common currency area and close to 3% for Spain. However, from Société Générale they are “calm in terms of rate expectations” and do not see increases by the European Central Bank (ECB) until the second half of 2023. And they explain: “Moderate and always behind the US” .

What they do expect from the entity is that “it speed it up a bit tapers this year”, which the ECB has preferred to call “recalibration”. A scenario in which, according to the forecasts handled by the firm, “it is to be expected that the rate of the ten-year Spanish sovereign bond will be around 1% at the end of the year.”

As reflected by record number of broadcasts in the first two weeks of the year, “this year is going to be clearly marked by inflation expectations and the reaction of the central banks”, according to García. Thus, in the entity they recognize that although there is still a notable investor appetite, “there is caution on the part of the issuers in the face of what may come”.

These are the factors that lead the expert to consider that “in the first part of the year you will see a slight enlargement of spread and then a narrowing correction in the second part.” Something that he attributes fundamentally and precisely to the fact that “the central bank purchase reductions, which were providing very important support, are going to materialize.”

High inflation would restrict the number of buyers in the real estate market

Idealista foresees a stabilization of the real estate market by 2022, with rises below the CPI

Protected housing in Madrid.

“One of the aspects that can modify the behavior of the market is the high current inflation and foreseeably in the medium term”. This is one of the main conclusions that Idealista estimates for the next year in the real estate market.

“The increase in the cost of life would suppose a decline in the saving capacity of Spaniardsas well as a lower financing capacity (both due to lack of savings and due to meeting installments with reasonable debt), which would restrict some buyers in the purchase market”, they add.

However, from the portal they describe as a “great unknown” the fact of whether the inflationary period that is now being experienced is transitory or will have second-round effects, by moving to salaries above what was expected. This could make high inflation permanent.

Stabilization

From Idealista they consider that “it does not seem likely” that the ECB will raise rates this year, due to the extremely high level of debt of European countries, and possibly tow the market. “Even so, a scenario of a rate hike of 1% or 2% would not have a significant impact on citizens“, they add.

Looking ahead to next year, they foresee “a scenario of stabilization at current levels, without double-digit growth in most indicators, just as it has happened this year, and with price rises below the CPI“.

With regard to purchases, they will remain above 550,000 units per year. Also, mortgages may hit a stalemate, or a slight drop. “The stabilization of purchases and sales could allow a replacement rate in the second hand that reduces the current tensions and maintains prices during the coming quarters,” they indicate.

The portal indicates that, in this 2021, there has been a “euphoric pattern” in the real estate market. Here are the INE data: increases of up to 40% in sales (exceeding pre-pandemic levels) and year-on-year growth of over 60% in mortgages.

In addition, Idealista has recalled that a significant volume of families change entities to take advantage of the historically low rates currently on the market. “Despite the price war, the banks have not substantially modified the risk criteria, and the effort ratio of new mortgages remains below 35%”. Of course, they do not believe that these data correspond to overheating but that “they are at the reasonable values ​​that they would have reached if the pandemic had not taken place.”

About him stock real estate, from Idealista they have given as an example the different scenarios that live Madrid and Barcelona to show the differences. While in Madrid the offer that a person looking to buy a home in December 2021 finds in Idealista is 14% lower than it was a year ago, in the city of Barcelona they find 3% more.

“In fact, if we compare the data with the minimum of the pandemic in May 2020, the offer in Madrid is only 7% higher, while in Barcelona it grows up to 30%”, he recalled.

Regarding the price, remember that this continues to grow below 5% year-on-year (3.5% in the month of November). The growth in Madrid is even lower (0.2%) and in Barcelona there are still falls (-3%).

roller coaster for rent

The rental has experienced a real “roller coaster” with the outbreak of the pandemic. “In summer we live in an unprecedented situation with a stock which reached highs in early summer, increasing by 137% compared to the pre-coronavirus scenario in Madrid and 107% in Barcelona. When normality begins to settle in July of this year and most of the Ertes end, teleworking becomes a hybrid formula, students and tourists return to the cities, supply begins to fall rapidly, 55% less in Madrid and 68% in Barcelona”.

Madrid has 6% more supply than before March 2020, while in Barcelona it has been reduced by 34%. “Possibly due to the regulation of the rental market in Catalonia and the transfer of homes to the sales market, Barcelona has regressed to the same level of supply it had in 2017while in Madrid it remains in the line in which it would have been if there had not been a pandemic ”, they explain from Idealista.

Regarding rental prices, Idealista has indicated that the situation was similar, since while the market had more supply than ever, prices fell sharply. “In the month of April, prices fell by 16% year-on-year in Barcelona, ​​while in May in Madrid the drop was 13%. The reduction in stock has caused the latest data for the month of November to show a drop of only 1.6% in Barcelona and 4.9% in Madrid, although quarterly increases are already beginning to be observed in both markets”, he stated.

The Government already covers 85% of the 2021 aid to bring the Internet to rural Spain with the satellite

More than 12,000 applications have already been granted and 4,000 are in process under this plan, which will be launched in 2022 for the fifth consecutive year.

One of the huts used by the shepherds, equipped with technology to receive satellite internet.

The direct aid of 400 euros granted by the Government for four years to install Internet access technologies in rural areas that are not reached by the fiber networkmainly through satellite solutions, have once again recorded a high level of demand in Empty Spain.

In November, applications accepted by the public entity Red.es, who is in charge of managing this program, already represented 85% of the budget assigned for this exercise. A high demand that has led the Government to extend this plan for another year.

According to the data to which EL ESPAÑOL-Invertia has had access, up to the penultimate month of the year a total of 12,045 applications for aid, with a total financial outlay of 4,243,127.13 euros.

This represents 84.9% of the budget of five million euros with which this program had in 2021. A figure that could increase at the end of this year, since there are currently 4,321 applications in process.

Likewise, the data show that throughout this year a total of 2,826 applications have been rejected, for not meeting the requirements to access this aid, and another 8,476 have withdrawn. The latter can resubmit the application once the errors have been corrected.

Average aid of 350 euros

The data also shows that the average amount of aid granted per application this year has risen to 352.3 eurosa figure lower than the maximum of 400 euros that each applicant can access.

This indicates that the aid that is actually granted to these inhabitants of Empty Spain without fiber coverage is more than enough to cover the costs of installing the necessary equipment to enjoy high-speed Internet.

The call contemplates that the subsidies must be used to cover expenses directly related to the registration of fixed broadband services by end users, to a minimum downstream data rate of 30 Mbit/s.

Although the program provides that this aid will be granted regardless of the technology used, in most cases the technology used by the people applying for the grant is the satellite.

Specifically, according to the bases of the program, up to 400 euros are granted when the services are provided with satellite technologyup to 150 euros for wireless terrestrial technology and up to 50 euros for wired terrestrial technology.

This service must be provided by an electronic communications operator adhered to the program and includes the acquisition of user equipment, its installation and commissioning.

Small towns and without Internet

The beneficiaries will be natural persons, the self-employed, SMEs, non-profit entities and municipalities residing in a locality with a population equal to or less than 5,000 inhabitants (Censused in their last register).

In addition, these locations must be located in areas of Spanish territory that do not have services that allow access to fixed broadbandwith any technology, at least at a downstream data rate of 10 Mbits per second and simultaneously have a delay of less than 100 milliseconds (ms).

The high demand that the program maintains in its fourth year of life, since these aids began to be granted in 2018, has led the Government to approve a new program for 2022 with the same amount of five million of euros.

These grants, that financed through the Fund European Union for Regional Development (ERDF), In this way, they will complete five years providing a high-speed Internet service to those areas of the country that are not reached by fiber with the aim of trying to put a stop to the digital divide.

The Spain Digital 2025 strategy has set itself the goal that the entire population of the country has access to digital connectivity of at least 100 Mbps in 2025and to this end an important part of public aid is being allocated to deploy fiber where it is not profitable for telecommunications operators.

The objective of the UNICO Plan is that the coverage of fiber networks with speeds greater than 100 Mbps reaches 95% of the population in 2023so it is assumed that there will always be a 5% of the population that is unfeasible to reach with this technology.

Alreadythere This is where alternative wireless connectivity systems come into play, such as satellite, which offer the same features at a competitive cost for customers and with a simple installation process.

In addition, these systems are not only used to bring high-speed Internet to places where fiber will never reach, but also can be used as a temporary method waiting for the cable deployments to arrive in the coming years.