This Is The Disastrous Impact Of Black Friday That No

This is the disastrous impact of Black Friday that no brand is going to tell you about

According to Greenpeace Spain, in 2019, “only the production, packaging and transport of all the products that were bought in Madrid generated six times more emissions than on a normal day.”

A couple looks at the window of a commercial establishment.

Activists from Greenpeace Spain have placed this Friday on the Gran Vía in Madrid a cardboard box weighing 250 kilos that kept inside a huge earthly sphere simulating a parcel shipment, to denounce that “unbridled consumerism” on Black Friday or Black Friday is “consuming the planet”.

A label appeared on the box with the phrase “Black Friday consumes the planet”, with which environmentalists wanted to draw attention to “the serious impact on the environment of massive purchases” in a year in which, due to the covid-19 pandemic, e-commerce is expected to reach record numbers.

Action 'Black Friday consumes the planet'.

Action ‘Black Friday consumes the planet’.
©Greenpeace/Pablo Blázquez via EFE

According to data from Greenpeace, in 2019, “only the production, packaging and transport of all the products that were bought in Madrid during Black Friday generated six times more emissions than in a normal day”, to which they add the gases that can be generated during the complete life cycle of these objects and their subsequent management as waste.

In addition, they warn of the “serious environmental impact” that electronic commerce represents, since they assure that fast and home deliveries require “of three times more energy than the usual ones and that “in China alone in 2018, 13 million tons of carbon emissions were generated” due to the delivery of urgent parcels.

local consumption

For Alba García, head of the Greenpeace Cities campaign, Black Friday is “a party of ‘overconsumption’ that “destroys the planet”, especially this year in which he assures that the pandemic has made electronic commerce the protagonist despite its “enormous environmental cost”, for which he advises “consume local instead of betting on consumer giants, and only when we need it”.

According to Greenpeace, keeping consumption at current levels accelerates the rate of extraction of raw materials, so that the forecasts indicate that “in the year 2060 190 billion tons will be needed to meet the demand”.

“Only in 2018, the Black Friday purchases were 220% higher to those of a normal day and around 80% of Spaniards purchased some product, compared to 74% of the European average”, argue the environmentalists and assure that, according to data from the Organization of Consumers and Users (OCU), this year 51% of Spaniards They plan to buy only through the internet.

The organization considers it necessary to “implement changes in cities and consumption patterns to face the climatic emergency and the loss of biodiversity” and calls on city councils to promote local trade, repair and exchange, with the aim of avoid “hyperconsumer events the maximum possible”.